Every organization connected with a customer-oriented business understands the importance of customer support. In fact, marketing consultant firm McKinsey stated that 70 percent of experiences related to buying are dependent on how consumers feel they are treated by a firm. Taking care of customer support is important for every customer communication channel like phone, social media, web chat and emails.
Therefore, companies must focus customer support services to achieve their goals with ease. Here are some benefits which are linked directly with finest quality of customer support.
That is the very first and basic advantage associated with finest customer support. It is considered most important factor as satisfaction level of customer is directly linked to the success and failure of firm from every industry.
2.Helps in retaining existing customers
Forrester (market research firm) reported that it is five times cheaper to retain a customer than acquiring a new one. This fact itself is a strong proof on importance of retaining existing customers through mind-boggling customer support.
3.Word of mouth publicity
When you have loyal customers, you can be sure that they will say positive things for your company among the people connected to them. Customers using smartphones may also post positive reviews for your company online on social media channels or company’s website. This gives you access to new customers without spending millions on marketing campaigns.
4.You become a brand
Customer satisfaction and retention ensures that you have loyal base of consumers who will purchase from you on regular basis. This factor helps you in transforming into a renowned brand which is trusted by the society.
5.More investors are attracted
As discussed above, finest customer support helps in building positive reputation in the market. This factor also helps in attracting more investors as they develop confidence for the company. This ensures that company can easily expand without worrying about monetary resources.
6.Decreased turnover of employees
Profit achieved from improved quality of customer support will ensure that you can afford high salaries of your employees. This will ultimately ensure that your proficient employees stay with your organization for a longer duration. This will also save you from spending money on training and recruitment of new employees.
7.Enhanced motivation of employees
Providing top notch customer services not only retains your employees but also encourages them to work more effectively and seriously. This creates a positive environment at the workplace that is necessary for improving productivity.
All these benefits reinforce the vitality of top level customer service. The companies can outsource customer support services as outsourcing vendors provide these solutions at cost effective prices with finest quality.